Top 5 Social Apps Performance in New Zealand, Q2 2021

The second quarter of 2021 showcased interesting trends for the top social apps in New Zealand. Data from Sensor Tower highlights the performance of Facebook, TikTok, Instagram, Go Events: Meetups + Friends, and Reddit.

Facebook from Meta Platforms, Inc. experienced fluctuations in both weekly revenue and downloads. Revenue peaked at approximately $12.1K in the week of May 3, while downloads saw a high of 14.2K in the week of May 10. The app maintained a strong user base with weekly active users ranging from 3.1M to 3.2M throughout the quarter.

TikTok by TikTok Pte. Ltd. showed a notable increase in weekly revenue, reaching around $7.1K in the week of June 7. Downloads remained consistent, peaking at 12.6K during the week of May 17. Active users grew steadily, starting at 1.1M at the beginning of the quarter and ending at 1.3M by the end of June.

Instagram from Instagram saw modest revenue growth, with a peak of $121 in the week of June 14. Downloads varied, hitting a high of 13.7K in the week of May 10. Active users fluctuated slightly, maintaining a range between 1.6M and 1.7M during the quarter.

Go Events: Meetups + Friends by Team Go, Inc. had a challenging quarter in terms of downloads. The app reached its highest downloads at 2.9K in the week of May 10 but saw a significant drop to just 43 downloads in the week of June 21.

Reddit from reddit Inc. showed a steady increase in weekly revenue, peaking at around $494 in the week of June 21. Downloads also saw a high of 5K in the week of June 7. Active users remained relatively stable, ranging from 143K to 157K throughout the quarter.

For more detailed insights, visit Sensor Tower.